Author: edugarnishmusicproduction

Record Production (Chapter 13) “Your potential output is limitless, allow the energy to flow.”    A producer’s number what challenge is matching artist to repertoire, seeking a union of the performer and the material. An imaginative producer goes beyond this to devise ways of producing a good...

Music in Television and Video (chapter 20) “Keep your eyes open”   TV has grown as music industry has shrunk    TV=key income source (via licensing for performance rights), prime marketing vehicle, national stage     for exposure, A&R (shows like Idol, The Voice) Pro’s and Con’s of artists on reality...

Music in Radio “Keep creating”   Terrestrial Radio  -There are 268 radio markets in the United States.   -Market rank is dependent on audience reach.   -The top 10 largest markets: New York Los Angeles Chicago San Francisco Dallas – Ft. Worth Houston-Galveston Washington, DC Atlanta Philadelphia Boston   One of the biggest differences...

Major Labels Vs. Independent Labels   “Failure isn’t failing, failure is never trying.”    Major Labels Structure (Chapter 11)         -Why a major label?  Benefits: Large advances, marketing budgets, radio promotion, **relationships** Radio Promo: Easy 100K per single Video Production 50K to 500K+ per video (evolving) Tour support Publicity ...

Music Licensing (Chapter 7) “There should be a single Art Exchange in the world to which the artist would simply send his works and be given in return as much as he needs. As it is, one has to be half a merchant on top...